Camp Mara

Creative Direction & Immersive Event Design

Immersive Experiential Design

  • Creative Director & Experiential Designer

    Led the end-to-end creative vision, concept development, environmental design, fabrication, production, and on-site execution of an original immersive outdoor experience from initial concept through guest experience.

  • Project Scope

    • Experiential Design

    • Creative Direction

    • Concept Development

    • Environmental Design

    • Brand Identity & Environmental Graphics

    • Guest Experience Design

    • Creative Production & Installation

    • Content Creation

    • Conceived and produced an original immersive camp experience within Roberts Regional Recreation Area.

    • Transformed a public park into a cohesive, story-driven environment through thoughtful experiential design.

    • Created a custom visual identity spanning signage, activities, keepsakes, and guest touchpoints.

    • Demonstrated PlayHaus's ability to develop and execute original concepts from creative strategy through on-site installation.

    • Designed an experience centered on imagination, exploration, and meaningful family connection.

Event Overview

Created as a surprise summer experience for my daughter, Camp Mara transformed Roberts Regional Recreation Area in the Oakland Hills into an immersive day camp adventure designed to inspire imagination, encourage tactile creativity, and create an inclusive outdoor environment where children with different interests, abilities, and sensory needs could explore together.

Inspired by the magic of childhood summers, every detail was intentionally designed—from the camp's visual identity and custom graphics to themed activities, interactive games, keepsakes, and thoughtfully curated guest touchpoints. Rather than simply hosting an outing, the goal was to create a fully branded experience that encouraged curiosity, confidence, connection, and lasting memories in nature.

From concept development through creative production and on-site installation, Camp Mara demonstrates how experiential design can transform public spaces into meaningful environments that foster play, storytelling, and shared experiences.